Instagram is the world's visual social network — 2 billion users sharing photos, Reels, and Stories across the globe.
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Kevin Systrom and Mike Krieger built Instagram in 8 weeks. Two years later, Facebook bought it for $1 billion. A decade later, 2 billion monthly users share photos, Reels, and Stories—making it the world's visual social network.
The feed has evolved through algorithmic recommendations, prioritizing content Instagram predicts you'll engage with. Reels compete directly with TikTok, offering up to 20-minute videos with sophisticated editing tools. Stories disappear after 24 hours, encouraging authentic sharing.
Recent additions include content reposting, Friends map for location sharing, and AI-powered Story backgrounds. Carousels now support 20 images. Direct messages handle scheduling, pinning, and translation. For creators, the platform remains essential infrastructure.
Free at instagram.com with apps for iOS and Android.
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