NOW TV

NOW is a cutting-edge streaming service that offers a highly flexible and contract-free way to access premium Sky content. Built for modern viewers who prioritize choice and quality, the platform provides an elegant digital gateway to the UK's most popular entertainment, blockbuster movies, and world-class sports. By offering a membership-based system, the service allows users to tailor their experience specifically to their interests, ensuring a professional and personalized viewing journey.

The platform has recently undergone a significant technological evolution, migrating to a high-performance global streaming architecture that delivers a smoother and more responsive user interface. This upgrade introduces advanced personalization features, including the ability to create up to six individual profiles with custom avatars and PIN locks. It caters to a diverse community ranging from dedicated sports enthusiasts tracking live events on Sky Sports+ to families seeking curated kids' content in a child-safe digital environment.

One of the most valuable aspects of the service is its commitment to high-fidelity media through the 'NOW Boost' and 'Ultra Boost' options, providing up to 4K Ultra HD resolution and Dolby Atmos surround sound. This focus on technical excellence, combined with its vast library of HBO box sets and Sky Originals, makes it a critical utility for households seeking a native-like desktop entertainment hub. As the platform continues to innovate with new content rails and integrated discovery tools, it remains a premier destination for high-quality live and on-demand media.